Have you ever read someone’s website or social media post and thought "Yes...it's like you're in my head!"? Well, that’s because that company really understands their ideal customers. Do YOU understand your customers like that?
If the answer is, “Not so much,” don’t worry.
One of the biggest challenges any business owner faces is knowing their ideal customers that well. That is where an ideal client or customer avatar comes in. You essentially get to know who they are, so you can talk to them directly!
And let’s be real… as a movement, fitness, or wellness professional, you need to understand your ideal customers even better.
Their pains (literally), their struggles, and what they’re looking for from you. And you need to hear it in their own words! Armed with their experiences and “voice of customer,” you can book clients faster, market more effectively, and share content or ideas that hit home. Creating surveys, asking people for their opinions, and even asking for reviews can be difficult, though.
